2024年8月31日 · The core of the logo became the short name of the tour operator, TUI, which stands for “Touristik Union International.” Thus began the era of the smile logo. The text represents more than a name: it is part of the phrase “World of TUI.”

This logo, made up of the words "World of TUI" along with a symbol depicting a smiling face (which also represents the letters T, U and I) was created by Interbrand in Cologne in November 2001 for...

TUI AG, together with its subsidiaries, provides tourism services worldwide. It operates hotels and resorts under the Royalton, Mora, RIU Hotels & Resorts, Robinson, TUI Blue, TUI Magic Life, Atlantica Hotels & Resorts, Grupotel, Iberotel, Akra Hotels, TUI Suneo, and AQI brands.

Trinity International University (TIU) is a Christian university affiliated with the Evangelical Free Church of America with campuses in California and Illinois. We exist to serve a distinct purpose and provide a unique experience. One mission unites us: to “educate men and women to engage in God’s redemptive work in the world.”

The TUI logo consists of the TUI-Smile and the wordmark, both in the brand colour TUI-Red and is mainly used as one entity together with the claim. The specified minimum spacing around the TUI logo must be 1.5 * ’the eye’.

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Find the TUI Group style guide with brand assets such as logos, colors, fonts, and more.

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