Tui is bringing back its controversial “Yeah right” campaign after nearly a decade of dormancy. The New Zealand brewery is reintroducing its billboards...

2024年10月4日 · After almost a decade since Tui’s last ‘Yeah right’ billboard ran, DB Breweries has announced their return. A slew of new billboards will appear all around the country, boasting lines with the same hilarious irreverence from the past.

2024年10月2日 · Mike is a long-term Tui fan, actor, producer, Radio Hauraki host, and part time collaborator of the Alternative Commentary Collective, and now, he can add ‘Tui Customer Feedback Specialist’ to his resumé as he sets up a special new office in Tui country, Mangatainoka, to receive the country’s feedback officially.

2024年10月9日 · Tui Breweries' famously provocative "Yeah Right" advertising campaign has made a return with a billboard referencing the recent trial of eye surgeon Philip Polkinghorne. Last month, an Auckland jury found former Auckland eye surgeon Polkinghorne not guilty of murdering his wife, Pauline Hanna.

2024年10月4日 · If you thought Tui’s ‘Yeah right’ billboards were a thing of the past, but after almost a decade since the last one ran, DB Breweries has announced their return. New billboards will appear all around the country this weekend, featuring lines …

2024年10月9日 · Tui has announced that its infamous ‘Yeah, right’ campaign has returned to generate as much discourse as ever. As the self-proclaimed, irreverent voice of the nation, Tui reckoned the world had become too serious. The New Zealand brewery is returning to its iconic billboards after nearly a decade.

First brewed on the banks of the Mangatainoka River in 1889 by entrepreneur Henry Wagstaff, Tui has now firmly cemented its place in Kiwi's lives. Tui's loyal following was built through a history of brewing quality beer and viral advertising - 'Yeah Right'.

A Tui advert seemingly referencing recent shoplifting allegations about embattled former Green MP Golriz Ghahraman has been slammed as being in bad taste and below the belt.

A Tui billboard referencing Philip Polkinghorne, the retired eye surgeon acquitted of murdering his wife, has been slammed as being in bad taste and disrespectful. The New Zealand brewery has...

2024年9月30日 · A fresh serve of “Yeah Right” Tui beer billboards will be punchy, irreverent and topical, but are unlikely to be as infamous as the originals. DB Breweries, which owns the Tui brand, is this week relaunching the “Yeah Right” campaign on hoardings throughout the country as a means to inject humour into a social discourse it believes has ...