Explore our strategic rebranding of TUI, from enhancing the world's leading travel company's visual identity to shaping immersive brand experiences.

TUI Rebrand – The Internal Communications Challenge Background In October 2017, two of the UK and Ireland’s leading travel brands, Thomson and Falcon, were set to rebrand to TUI and …

Aiming to “make TUI famous fast”, TUI and Mediacom worked closely with Google to develop a multi-format rebranding campaign on YouTube to generate awareness and demand at …

2015年5月14日 · TUI Group has confirmed it will be unifying its holiday provider companies, including Thomson, under the TUI name. The rebrand will see companies including Thomson, …

As rules changed over 100 times in 2021 alone, TUI refunded more than £1.5bn of customer money. Rather than putting marketing on ice, the brand decided to invest to reap the rewards …

Thomson kicks off re-brand campaign as the countdown to TUI begins 19 September 2017 – The UK’s leading travel company kicked off its name change campaign to highlight that Thomson …

2015年5月13日 · The travel firm Tui is dropping the Thomson and First Choice travel brands in a revamp of its business. Tui plans to sell its holidays under a single brand in a move that …

2018年9月20日 · Thomson Airways, formerly Britannia, has become TUI Airways. First Choice, the all-inclusive brand, and Crystal Ski are unaffected. The firm’s cruise division, however, has …

2017年10月18日 · Two years of slowly shedding Thomson to bring travel company Tui under a single brand has culminated in its biggest ever marketing campaign but it will all be in vain, …

Following a merger last year, TUI Group, the parent brand for a host of international travel firms, is expected to unify all of its sub brands under the TUI branding. The rebrand is expected to help …