Reflective and impulsive influences on unhealthy snacking. The moderating effects of food related self-control.

Purpose – This study aims to discuss and test the combined role of perceived risk, objective knowledge and certainty as moderators in the satisfaction-loyalty relationship....

2012年1月6日 · The purpose of this paper is to examine the roles of perceived certainty, manipulated risk and knowledge in the satisfaction‐purchase intention relationship in the context of a new product evaluation. This study uses a 2×2 factorial design with 120 participants and a combination of methods to test hypotheses.

2013年9月6日 · The purpose of this paper is to explore the combined moderator role of consideration set size (CSS) and variety seeking (VS) on the satisfaction-loyalty relationship, and uses theories and findings mostly from the brand literature to test some hypotheses at …

Perceived risk is a barrier in the forming of loyalty with a negative moderating effect on the satisfaction‐loyalty relationship. However, the satisfaction‐loyalty relationship is stronger when objective knowledge and certainty increase. The object and setting are limited to one product category in one market.

Share your videos with friends, family, and the world

Paper 4. Tuu, H. H., Olsen, S. O. & Linh P. T. T. The moderator effects of perceived risk, objective knowledge and certainty in the satisfaction–loyalty relationship. Accepted by Journal of Consumer Marketing.

Huy Tuu, H., & Ottar Olsen, S. (2012). Certainty, risk and knowledge in the satisfaction‐purchase intention relationship in a new product experiment. Asia Pacific Journal of Marketing and Logistics, 24(1), 78–101. doi:10.1108/13555851211192713

320 Followers, 316 Following, 3 Posts - Tuu (@h_tuuuuuu) on Instagram: "matcha lover"

1 Followers, 2 Following, 1 Posts - See Instagram photos and videos from (@tuu_h_ina)