Ad types. When you select the ad types for an ad unit, you're selecting the kinds of ads you want to allow it to show users. When the ad unit requests an ad from AdMob, it can only receive an …

These types of ads cannot be controlled from within YouTube Studio. Back-to-back ads. Also referred to as ad pods, two back-to-back video ads can occur when you turn on ads for your …

Some Video campaign types can help you boost general awareness of your brand. Others are designed to drive conversions or get people to shop on your website. Why choose Video …

When a user clicks on the mobile video Masthead ad, it will exit to the YouTube watch page for the featured video. TV screens. A featured video in a Masthead ad autoplays (where …

The ad formats available to you depend on your campaign type (App, Display, Local, Performance Max, Search, Smart, Shopping, and Video) and campaign goal (for example, "Drive …

When you select the ad types for an ad unit, you're selecting the kinds of ads you want to allow it to show users. When the ad unit requests an ad from AdMob, it can only receive an ad that …

The keyword match types dictate how closely the keyword needs to match with the user’s search query so that the ad can be considered for the auction. For example, you could use broad …

An ad unit is one or more Google ads displayed as a result of one piece of the AdSense ad code. You can create, customize and manage ad units on the "Ads" page in your AdSense account. …

Thumbnails and companion banners exist alongside your video ad and are consistent across campaign types. A companion banner appears next to your video ad on YouTube. You can …

For example, an ad may be displayed within the content of your page (e.g., text and display ads) or displayed over the top of your page (e.g., anchor ads). Different ad formats can support …