2024年9月19日 · Customer photos, galleries and carousels are some of the best types of visual UGC for brands. We dig into 5 examples of UGC photos and how brands use them. To shoppers today, a picture is worth way more than a thousand words.

目前比较常见的内容生产模式包括： UGC模式 、 PGC模式 、和 PUGC模式。 用户生产内容模式其实就是以普通用户生成内容为主，以用户需求为起点，人人都可以在平台中发布内容，系统或者人工审核通过以后，就可以在平台中展示，让更多人看到。 例如： 知乎 的问答社区、豆瓣、 微博 、微信的朋友圈、以及大家一刷就停不下来的抖音，都包含着大量的UGC内容。 主要的产品体现形式：社区、问答、圈子、话题、短视频/音频创作平台等等。 劣势： 内容质量参差不齐，因 …

2024年3月26日 · User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by social media users and published on social media or other channels. UGC can take many forms, including images, videos, product reviews, testimonials, or even podcasts.

一个平台说做ugc的意思，就是指开通功能，实现用户可以自主创作提交内容通过平台发布传播的意思。 PGC 是对内容进行划分的概念。 指更加专业化的内容、优质化的内容、平台核心价值的内容。

A UGC gallery is simply a picture gallery that is auto-populated with images submitted by your customers, which can be housed on your website – on your homepage or a specific product page for instance.

2024年6月26日 · UGC photos stand for User-Generated Content photos. They are images captured and shared by your audience that feature your brand. In other words, they’re pictures of real people using or interacting with your products daily. Essentially, UGC product photos are like mini UGC advertisements created by your customers themselves! Source: Buffer.

pgc和ugc的区别： PGC是专业⽣产内容，由专业⼈⼠、团队、⼯作室、公司、企业等所提供的原创内容。 UGC是⽤户⽣产内容，由⽹民、普通⽤户主动创造并上传的内容，是以粉丝为中⼼，以⽤户的互动⽅式为内容的。

UGC Photos are images created by customers rather than brands. Users produce them as reviews or testimonials on various online platforms, including social media, forums, blogs, or review sites. UGC photos have value due to their authenticity, trustworthiness, and ability to engage audiences.

2024年10月31日 · Visual storytelling takes center stage with image-based UGC. Whether it’s a snapshot of a product in action or a creative interpretation of brand values, user-generated images add a personal touch that resonates with audiences. The rise of user-generated videos has transformed the digital landscape.

2025年1月31日 · In this article, we’ll dive into 7 UGC campaigns that truly stand out and show you how they can inspire your own strategy. Whether you’re looking to lower customer acquisition costs or increase ROI, these examples will demonstrate why UGC is a must-have in your marketing toolkit.