2024年3月26日 · User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by social media users and published on social media or other channels. UGC can take many forms, including images, videos, product reviews, testimonials, or even podcasts.

2022年11月23日 · A UGC creator is someone who creates sponsored content that appears authentic but is designed to showcase a specific business or product. The most common format for UGC creators is video, especially on platforms like Instagram and TikTok. Creators usually film and narrate the content from their perspective, which gives it an authentic feel.

目前比较常见的内容生产模式包括：ugc模式、pgc模式、和pugc模式。 UGC模式（用户生产内容）User-generated-Content用户生产内容模式其实就是以普通用户生成内容为主，以用户需求为起点，人人都可以在平台中发布内…

1 天前 · Post it online. Brands often scout for UGC creators on social media platforms, so link to it on TikTok, Instagram, Facebook, LinkedIn, and any other pages. Use hashtags such as #UGCcreator, # ...

2025年3月18日 · Post to your social media profiles often to forge new connections and maintain existing ones. Grow your UGC creation skills with Coursera Becoming a successful UGC creator requires mastering skills like storytelling, social media trends, and video editing while understanding how to craft content that resonates with audiences and aligns with ...

2025年3月12日 · UGC for content marketing: User-generated content fuels blog posts, email newsletters, and social media campaigns with genuine stories, making content more relatable and engaging. UGC for product development: Smart brands analyze UGC to gain insights into customer preferences, using this feedback to refine existing products and inspire new ...

2 天之前 · At its core, UGC refers to any form of content — such as videos, reviews, or blog posts — created by customers or influencers. It’s typically unscripted and based on people’s honest opinions, so viewers often see UGC as more authentic than traditional advertising methods.

2025年3月20日 · Standout UGC Campaigns. Now that we’ve covered what makes UGC tick, let’s look at some awesome examples. These show how brands (and freelancers) can bring those key traits to life. Summer Fridays’ #SummerFridays Campaign. What It Is: This beauty brand got fans to post cozy bathrobe selfies with its products, creating emotional ties and ...

2024年5月1日 · Discover the importance of user-generated content and see UGC examples to inspire your next UGC campaign. Plus, learn where to find UGC.

2 天之前 · UGC has largely driven Airbnb’s success in social media. Travelers post beautiful pictures of the places they’ve been and stayed, and then (with permission) Airbnb reposts this content to their own social channels. This process gives the company an endless supply of gorgeous content that encourages people to travel and stay in Airbnbs.