For print, use CMYK or Pantone versions of University colors. For digital, such as the web, presentations, or PDFs that will be viewed online, use the RGB or HEX versions. The official UMN maroon, gold or both should be the primary colors used for any print or digital communications.

Using a strong primary (or priority) color can pack a lot of meaning, create focus, and highlight features. Keep it simple. Color should not distract from the main message. Neutral grays for background should be used in combination with text and images that have enough contrast to pass accessibility requirements.

University trademarks include the Regents Seal, Driven to Discover, the wordmark, the block m, and the mascot marks. The term also includes the University colors, though not every use of one or both of those colors constitutes use of a University trademark.

The official colors of the University of Minnesota are maroon and gold. Questions on colors and type: contact Amber Bailey or Kelsey Engelstad. To promote the University's brand, use maroon and gold as the predominant colors in designs for print and the Web.

The primary colors to be used for all UMD projects. University marks and campaign graphics must use official colors or black-and-white. Maroon and gold must be prominent in all designs. Consider legibility and contrast. Do not use a gold wordmark on a white background or a maroon wordmark on a black background.

The University of Minnesota colors are Maroon and Gold. The nickname of the athletics team is the Golden Gophers. The color codes: RGB, CYMK for print, Hex for web and the Pantone colors can be seen below.

We pursue excellence in education, research, and outreach to produce discovery and innovation that improves the lives of individuals and communities throughout our state and world. Our brand, Driven to Discover, articulates the unique space we occupy in the public’s mind. All U of M units should use Driven to Discover.

This policy governs the use of all University trademarks (see definition), including the wordmark and Block M. for any purpose and applies to the entire University system.

Colors and type Use URelations resources for up-to-date colors and type. Please note that maroon and gold should be prominent colors on any University-related material.

COLORS oficial UMN maroon, gold or both should be the primary colors used for any print or digital communications. Besides the oficial maroon and gold, shades of maroon and gold and neutral grays may be paired with the oficial versions for tone-on-tone graphics, etc.