Marketing and Communication are the custodians of the UQ Brand – one of our most important assets, with real academic and financial benefits. To maintain our reputation as a global top 50 university, every UQ staff member has a role to play and is responsible for using and applying our brand assets correctly and consistently across all touch ...

UQ brand. Using the UQ brand . Staff login required. Marketing and communication brand assets and templates ; Web brand assets and templates ; Tone of voice guidelines ; UQ acknowledges the Traditional Owners and their custodianship of the lands on which UQ is situated. — Reconciliation at UQ. Media ...

The new brand policy and procedure will ensure that UQ’s distinctive brand is professionally and consistently applied across every asset and touchpoint. Ensuring consistent and coherent application of the UQ logo and brand elements is integral to maintaining the University’s strong profile and reputation in a highly competitive, global ...

UQ’s brand revolves around the platform of ‘Create change’. ‘Create change’ is the single, differentiated brand platform for UQ. The main elements of ‘Create change’ include: Brand essence – positive transformation; Brand expression – UQ will transform you so that you can create change in the world; Tagline – Create change

(2) The UQ brand is UQ’s distinctive identity, which is conveyed to stakeholders and other audiences. The UQ brand includes the name (The University of Queensland or UQ), the logo, tagline, tone of voice and visual identity. (3) This Procedure applies to all UQ staff, students and controlled entities and should be read in conjunction with:

UQ adopts a master brand (one university, one brand). UQ wholly owned, staffed and operated entities work within the UQ Brand Guidelines and do not have a separate brand identity. The UQ logo is an important and valuable symbol and the cornerstone of UQ’s brand identity.

Marketing and Communication are the custodians of the UQ Brand – and every UQ staff member has a role to play in using and applying our brand assets correctly. Access the approved digital assets. Marketing and Communication provide a complete planning, booking and artwork service for both staff recruitment and non-recruitment advertising.

Find study options to match your interests and learn how to get the most out of your time at UQ. Our research is creating change and making an impact on the world’s biggest challenges. We collaborate locally and globally to drive innovation. We educate and work with outstanding people to build a better future. Looking for a UQ expert?

(2) The UQ brand is UQ’s distinctive identity, which is conveyed to stakeholders and other audiences. The UQ brand includes the name (The University of Queensland or UQ), the logo, tagline, tone of voice and visual identity.

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