Unified ID 2.0 leverages encrypted email and phone number data to provide a privacy-conscious, secure, and accurate identity standard for the entire digital advertising ecosystem. Unified ID …

6 天之前 · UID2 is a framework that enables deterministic identity for advertising opportunities on the open internet for many participants across the advertising ecosystem. The UID2 framework enables publisher websites, mobile apps, and Connected TV (CTV) apps to monetize through programmatic workflows.

匿名 ID 则是广告主用于判断流量价值最核心的信息，如果没有了 ID，流量的价值则大打折扣。 对于广告主来说，买了没有 ID 的流量，就基本等于把漂流瓶丢到大海等待回信一样，可靠度极低。

Designed with the needs of modern marketers in mind, Unified ID 2.0 (UID2) provides holistic targeting and measurement for an internet that’s becoming more privacy-conscious. By converting email and phone number data into hashed, salted identifiers, UID2s can serve as a superior signal to cookies in myriad ways.

2024年10月4日 · Unified ID 2.0 is a privacy-centric, alphanumeric identifier derived from a user’s email address or phone number. Unlike other identifiers, UID 2.0 is open-source and requires explicit user consent.

2024年1月31日 · 什么是UID2？ UID2是框架中标记每个用户的唯一ID。 它是由字母和数字构成的字符串。 UID2通过用户的email来生成。 DSP，Data Provider，Advertiser能够获得UID2。 UID2由Operator在email后面加上一个salt字符串并Hash后生成。

2021年5月3日 · Unified ID 2.0 (UID2) is an open-source framework that publishers, advertisers, and digital advertising platforms can use to establish identity without third-party cookies. The Trade Desk set out to develop Unified ID 2.0 following the announcement by Google that they plan to deprecate third-party cookies from their Chrome web browser, by 2022.

2024年6月22日 · 统一标识符2.0（Unified ID 2.0）是由IAB Tech Lab维护的一项技术倡议，旨在提供一种隐私意识强、透明度高的广告标识解决方案，以改善数字广告生态系统。 该项目通过开源的方式，促进跨平台的用户识别标准化，同时尊重用户的隐私选择。 其核心目标是替代第三方cookies在广告定向中的角色，确保数据的安全处理和用户控制权。 要开始使用Unified ID 2.0，您需要遵循以下步骤： 确保您的开发环境已经安装了Node.js和npm。 虽然直接从该仓库获得的 …

2024年1月4日 · Unified ID 2.0 (UID2) is an alphanumeric identifier that prioritizes user privacy by remaining unencrypted. It is generated using either the user’s email address.

2022年7月4日 · 爱奇艺海外站通过实施Unified ID 2.0，助力广告主更加精准地识别其平台众多海外市场的目标受众，并同时保障用户的使用体验，确保用户隐私安全。