Led by our 30 Power Brands, our brands are meeting consumers’ daily needs, from household staples to premium indulgence. What's in our products? Discover the ingredients in our home, beauty and personal care products.

Rexona deodorants and antiperspirants are intelligently designed to work as hard as you do. The Rexona team makes it their business to know more about sweat, and what they learn informs every product innovation, driving unmissable brand superiority.

2022年10月25日 · Rexona’s patented microtechnology provides 72 hours of non-stop sweat and odour protection, and it’s now being introduced across the brand’s entire range. We asked two of Rexona’s scientists how they came up with the biggest deodorant breakthrough in decades.

We are a €13.8 billion business with much-loved deodorant, skin cleansing and oral care brands including Dove, Rexona, LUX, Axe, Lifebuoy and Pepsodent. We hold leading category positions in deodorants and skin cleansing globally and the #1 or #2 position in oral care in the countries where we are present.

2022年5月5日 · Rexona’s patented microtechnology provides 72 hours of non-stop sweat and odour protection, and it’s now being introduced across the brand’s entire range. We asked two of Rexona’s scientists how they came up with the biggest deodorant breakthrough in decades.

2023年12月19日 · Our Rexona (Sure, Degree, Shield), Axe (Lynx), Dove and Dove Men+Care brands have all reported strong sales this year, and 95% of turnover in our deodorants business comes from those market leaders. Between them, this portfolio of global brands covers every consumer need.

2024年5月21日 · Our Dove, Dove Men+Care and SheaMoisture brands have all launched whole-body deodorants, responding to rocketing consumer demand. Here, a scientist from our Deodorants R&D team explains how these new products are designed to …

2021年4月27日 · Now the brand has collaborated with consumers with disabilities and a diverse group of experts to come up with a concept deodorant that makes application easier. People with disabilities are the largest minority group in the world.

2024年5月14日 · Dove’s latest deodorant applies cutting-edge science to deliver on a growing consumer trend. Here’s how the brand’s niacinamide-enriched new line is tapping into the increasing demand for aluminium-free, premium products.

With consumer demand soaring for deodorants that go below the belt, Dove Men+Care’s new line has just launched to prevent body odour almost everywhere. Here’s how the brand is market-making on the back of a fast-emerging trend.