Depending on the medium, message, and audience, you may choose to use the university logo or a unit logo. In addition to our logos, unit logo shortcuts allow campus entities to informally communicate their name and affiliation with the university in some instances. Logo files may only be created by the Office of Communications and Marketing.

Visit our logo downloads page to find the right UT System logo for your next project. The UT icon is a distinctive mark that has represented the University since 1985 and can be found throughout the UT System and state of Tennessee.

The official seal of the University of Tennessee features images of an open book, globe, sextant, gear, and laurels. The words “agriculture” and “commerce,” and images of a plow and riverboat, are elements of the seal of the State of Tennessee.

2018年9月24日 · The new UT symbol was conceived by putting a white circle in a dark square to form the bottom into a U and extending a bar from the top to form a T. All building signs were to be four feet by four feet and made of plywood covered with white vinyl.

UT System Communications and Marketing collaborates with UT campuses and institutes to maintain consistency in the visual identity of the UT System and each campus and institute. The following primary logos represent the approved visual identity of the system as a whole: See the UT Knoxville brand guide here: https://brand.utk.edu/

Simply put, our brand is our institution’s reputation. It is how we present ourselves and how we are perceived by others. Every member of our campus community plays a role in advancing our reputation. Everyone who works in one of our colleges, departments, centers, institutes, or administrative offices is a brand ambassador.

2018年10月15日 · Above is a globe, upon which rests an open book. To the left is a transit, to the right a gear wheel, and below are two olive branches, crossed, enclosing the motto ‘Veritatem cognoscetis, et veritas vos liberabit.’ Around the whole runs the legend ‘The University of Tennessee, Knoxville 1807.’”

This collection houses images of various incarnations of University of Tennessee symbols, logos, and official seals as well as notes on and guidelines for their use. Collections are stored offsite and must be requested in advance. See www.special.lib.utk.edu for detailed information.

Our logo family builds upon this iconic mark and puts visual emphasis on the touchpoints for our clientele––our units. A broad suite of logos has been established for counties, centers, departments, and offices using identifiers with these logos. Entities that span multiple units use the UTIA logo as their base.

2017年6月14日 · The Power T is the official logo of the University of Tennessee. The first appearance of the "T" came in 1964, when head football coach Doug Dickey replaced the familiar numbers on the side of the Volunteers' football helmets with a block T for the first time.