utm_source_platform: The platform responsible for directing traffic to a given Analytics property (such as ...

If you don't plan to create integrations between Analytics and your different ad platforms (for example, Google Ads, Display & Video 360, and Search Ads 360), you can manually tag the destination URLs in your ads with UTM parameters to collect a …

Si está configurando parámetros de URL para un sitio de Universal Analytics, debe añadir al menos utm_source y utm_medium. Si configura parámetros de URL para un sitio de Google Analytics 4, deberá añadir al menos un parámetro utm, que puede ser cualquier parámetro utm.

You can add parameters (such as utm_source, utm_medium, and utm_campaign) to a URL to capture reporting data about the referring campaign. For example, the following link would allow you to identify the traffic to example.com that came from a particular email newsletter, as part of a particular campaign:

Specifically, a change in value for any of the following campaign URL parameters triggers a new session: utm_source, utm_medium, utm_term, utm_content, utm_id, utm_campaign, gclid. For more information on sessions, see How a session is …

如要為通用 Analytics 網站設定網址參數，則必須至少新增 utm_source 和 utm_medium。 如果要為 Google Analytics 4 網站設定網址參數，您必須新增至少一個 utm 參數，但您可以加入「任何」utm 參數。

유니버설 애널리틱스 사이트의 URL 매개변수를 설정하는 경우 최소한 utm_source 및 utm_medium을 추가해야 합니다. Google 애널리틱스 4 사이트의 URL 매개변수를 설정하는 경우 utm 매개변수를 하나 이상 추가해야 하지만 임의의 utm 매개변수를 추가할 수 있습니다.

Google アナリティクス 4 の URL 生成ツールを使用し、トラフィックを呼び込んだキャンペーンを特定するための UTM パラメータを追加する方法を学びます。

Se estiver configurando parâmetros de URL para um site do Universal Analytics, você vai precisar adicionar pelo menos utm_source e utm_medium. Se estiver configurando parâmetros de URL para um site do Google Analytics 4, você terá que adicionar pelo menos um parâmetro utm, mas poderá incluir qualquer parâmetro utm.

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