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  1. Copilot Answer
    History

    Known internally within the Rootes Groups as the APEX project, the Imp came about because of the fuel shortage caused by the Suez Crisis in 1956. Petrol was rationed in the UK, sales of the heavy cars for which Rootes wa… See more

    Design

    Being a direct competitor to the BMC's Mini, it used a space-saving rear-engine, rear-wheel-drive layout to allow as much luggage and passenger capacity as possible in both the rear and the front of the car. It used a unique ope… See more

    Marketing

    Initially, the Imp was seen by Rootes as a potential second car for families with the means to acquire one. In this incarnation, it was a somewhat revolutionary, high-quality small car, with some above average features. L… See more

    Variants and "badge engineering"

    Over the life of the car, Rootes (and later Chrysler UK) produced four body styles. The original saloon was introduced in May 1963 and ran through to the end of production in 1976. It has an opening rear window, m… See more