Admittedly, the IWSR researchers say that wine-based and malt-based RTDs (aka ‘hard seltzers’) are lagging behind those based on spirits, despite the latter category, having until recently, often being handicapped by US state legislation.

2022年8月22日 · According to IWSR Drinks Market Analysis, meanwhile, RTDs overtook spirits and wine in 2021 to become the second-largest alcohol category by volume in the U.S., behind only beer. Future growth...

2023年10月19日 · Wine spritzers/coolers: Drinks that mix wine with carbonated water or sodas, or fruit juices. Flavoured alcoholic beverages (FABs): This sub-category covers all other RTDs, including the likes of Smirnoff Ice and Bacardí Breezers, as well as local brands.

2022年11月23日 · Spirits and wine-based RTDs offer consumers ABVs of 10.1% and above as products in this range tend to be pre-mixed cocktails. However, many new brands are angling their products as being better or healthier for consumers.

2024年9月12日 · RTDs are a fast-paced and diverse sector of the beverage alcohol market, wielding growing influence on the shape of the overall industry landscape. They are increasingly taking share from beer and wine, offering consumers a way to discover new brands and enjoy a wider variety of consumption occasions.

2024年8月14日 · In 2023, RTDs were the 'star' of the global beverage alcohol market – according to recent data published by analysts IWSR. Why? It was the only major category to record volume growth (+2%), alongside a strong +6% uptick in value. (That's against a backdrop where the overall alcohol market fell -1% by volume and rose +2% by value).

2025年1月23日 · Discover the trends in the RTD alcohol market and how higher ABV, flavors, and cocktail-inspired creations can expand consumption occasions.

2024年8月8日 · Pre-packaged wine-based RTDs continue to see impressive growth in the off-premise this year, advancing 25.5% by volume in Nielsen channels for the 26-week period ending July 13.

2021年12月20日 · Drinks researcher Wine Intelligence has released its 2022 industry predictions, and low-alcohol canned wine RTDs have featured as one of the key upcoming markets to blossom in the next 12...

2022年7月28日 · Wine RTDs are the smallest category, and it is slightly slumping compared to year prior. That said, wine-based cocktails are finding growth, seeing a jump of 23.3% over the last year.