Our iconic logo is at the heart of all our communications – and is recognized all over the world. What is the story behind WWF’s panda logo? The inspiration for our logo came from Chi-Chi: a giant panda that arrived at London Zoo in 1961 – the same year that WWF was created.

Today our global logo looks like this. It has four elements – the panda icon, our initials WWF and the copyright and trademark logos. All these elements are locked up together and shouldn’t be separated. The panda icon and our initials are internationally registered and trademarks.

The giant panda has become the symbol of WWF. WWF's giant panda logo originated from a panda named Chi Chi that had been transferred from the Beijing Zoo to the London Zoo in 1958, three years before WWF was established.

世界自然基金会徽标是 世界自然基金会 （World Wide Fund for Nature，简称WWF）的标志。 这是一只醒目简洁的 大熊猫。 WWF在中国的工作始于1980年的 大熊猫 及其栖息地的保护，是第一个受中国政府邀请来华开展保护工作的 国际非政府组织。 1996年，WWF正式成立北京办事处，此后陆续在全国八个城市建立了办公室。 发展到2018年，共拥有80多名员工，项目领域也由大熊猫保护扩大到物种保护、淡水和海洋生态系统保护与可持续利用、森林保护与可持续经营、可持 …

WWF的熊猫徽标灵感来自于Chi-Chi。 Chi-Chi是一只于1961年移居伦敦动物园的大熊猫。 而WWF正筹建于1961年。 WWF当时特别需要一种能够跨越人类语言和文化障碍的标志，这种标志一定要容易被识别并且可以让人轻易产生强烈的印象。 熊猫有着毛茸的圆滚可爱体形和吸引人的充满魅力的黑色大眼圈。 WWF的筹建者们一致认为它的形象极适于作为组织的标志。 第一个草图是由英国环境主义者和艺术家Gerald Watterson打的底稿。 WWF的筹建者之一，Peter Scott爵 …

The new WWF Logo is clean and simple, and gives our most valuable asset, The Panda, the space to communicate. This replaces current logos in use, such as the tab with rounded corners and Value Tab versions. Our colour palette takes its inspiration from the natural world around us.

2024年4月16日 · How It Started: In 1961, some people who cared about nature, including a scientist named Sir Julian Huxley and a conservationist named Sir Peter Scott, started WWF. In Canada and the U.S., it’s still called the World Wildlife Fund. Panda Symbol: The WWF logo shows a giant panda inspired by a panda named Chi-Chi that came to the London Zoo in ...

2024年3月26日 · The logo of the World Wide Fund for Nature (WWF) holds a rich history that mirrors the organization’s commitment to wildlife conservation. From its humble beginnings to its global recognition today, the logo has served as a symbol of …

Our black-and-white panda logo has become one of the most powerful and recognisable symbols on the planet. Our panda is more than 50 years old and she carries huge value and meaning with her – a symbol and standard for conservation and protection of the natural world and our planet.

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