Automatic Enrolment (AE) was introduced in 2012 following the Pensions Act 2008, and required employers to assess their workforce, provide them with information regarding AE,...

2016年4月4日 · Experts have questioned the effectiveness of the Government's £44m auto-enrolment 'Workie' communications campaign after figures from The Pensions Regulator revealed less than a quarter of ...

2016年12月20日 · Workie emerged last year in a Department for Work and Pensions campaign with the Pensions Regulator to act as "a striking physical embodiment of the workplace pension". Business owners were told...

2016年9月28日 · Workie is a big friendly monster character who forms part of the government's automatic enrolment awareness campaign to inform employers about their AE duties. The Pensions Regulator (TPR) is...

The campaign, a joint initiative by the Department for Work and Pensions (DWP) and The Pensions Regulator (TPR), features ‘Workie’, a ten-foot hairy monster, starring in TV and poster ads. Experts at the London conference warned the campaign was too soft and did not drive home the key message to comply with legislation, or make clear the ...

2016年4月27日 · The government’s latest auto-enrolment TV campaign, featuring the giant fluffy monster 'Workie' is ‘not currently as effective as it could be’, despite overall success across other media, according to a report from The Pensions Regulator (TPR).

2016年6月27日 · According to the latest stats from the regulator, Workie worked: 90% of intermediaries recalled the message spontaneously, 79% of employers recall seeing the advertisement, and the campaign sparked more than 400,000 unique visitors to the TPR employer’s homepage since its launch in February.

It is being co-ordinated jointly by the Department for Work and Pensions (DWP) and The Pensions Regulator (TPR). Baroness Altmann said: “We have made great strides forward by automatically enrolling more than five million people into a workplace pension – now the challenge is to make sure hardworking people with every type of employer get ...

2016年1月12日 · A warning has been sent by The Pensions Regulator (TPR) to half a million small employers of their risk of being fined for not taking action on their workplace pension obligations.

2015年12月4日 · The DWP's 'Workie' advertising campaign has driven a 350% increase in visits to TPR's website.