Wurl, an AppLovin-owned company, helps publishers, streamers, and advertisers grow their audience, boost revenue, and build brand value. Ready to get connected? © 2025 Wurl, LLC. …

“Wurl is a generative culture — where information flows effectively, fostering collaboration, innovation, and problem-solving, guided by a focus on achieving the organization’s mission.” We embrace transparency, question all assumptions, and never stop learning.

Join the world’s largest FAST network to distribute your programming globally across leading streaming platforms. Wurl is a leader in the CTV industry, helping content publishers and streamers reach millions of viewers worldwide.

Harness the Power of CTV Login to onboard your channel with Wurl

运用Wurl创新的技术，通过CTV完成分发、探寻、以及推广，将用户与适宜的内容及广告连接在一起。 开启全球规模最大的流媒体平台和应用网络，用同样的CTV广告位供应赚得更高的收入。 用内容增加交互，提高订阅量，拓展受众规模，留住观众并监测ROAS。 采用市面上唯一针对CTV的机器学习解决方案，高价值受众尽在指尖。 依托最大的FAST网络，无缝发布和分发流媒体频道。 “在最近的一次推广活动中，Wurl通过情感定向使品牌认知度提升了33%，远超出了我们 …

Wurl powers the world’s Connected TV (CTV) ecosystem with smart solutions for publishers, streamers, and advertisers to grow viewership, maximize revenue, and strengthen brand value. “During a recent campaign, BrandDiscovery’s emotion targeting led to a 33% lift in aided brand awareness – outperforming the KPIs of our CTV campaign strategies.”

Wurl’s SSAI solution monetizes video delivery using Server-Side Ad Insertion. Ads can be routed through a Streamer’s Ad Decisioning Server (ADS) or split with a Content Company’s ADS. When the SSAI detects ad markers in a video stream viewed by a user, ads are requested from an ad server using VAST 3.0.

Wurl’s innovative technologies for streaming TV distribution, discovery, and advertising connect viewers to the right content and ads. As an early innovator in streaming TV, Wurl has built relationships with streamers and publishers, enabling a peerless insight into programming and viewer behavior.

Wurl is making content more accessible — and brands more impactful — on the biggest screen in the home. Our solutions help content owners find more viewers and maximize returns. We find the right context for streaming ads, making them more relevant and effective. We add value by aggregating streaming TV supply and driving differentiated demand.

Usage: For Streams that contain “wurl.com” in the Stream Playback URL, instead of “mediatailor”. This section describes the 2 steps required to enable client-side beaconing for Wurl streams: Session initialization and Session start are inclusive with the client retrieval of the first request of the master playlist/playback URL (HTTP method GET).