Xian is currently the Deputy Director of the Centre for Banking, Institutions, and Development (CBID) at Durham University Business School. She currently serves as an Associate Editor in Journal of Financial Stability .

2024年11月6日 · Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales. Journal of Marketing, 88 (4), 64–83. Gu, X. and Kannan, P. K. (2024). Identifying Competitors in Geographical Markets using the CSIS Method. Journal of Marketing Research, in press. Gu, X. and Kannan, P. K. (2021).

Gu, Xian, Juan Bu, and Krista Li, “Old But Gold? Product Design Innovation and the Value of Used Products in Secondhand Markets”, Invited for 3rd-Round Review, Production and Operations Management.

Does economic structure determine financial structure? Ownership Networks and Firm Growth: What Do Forty Million Companies Tell Us About the Chinese Economy?

Welcome to my website! My research interests are Corporate Finance, Law and Finance, Banking, Fintech, Network in Finance. My SSRN page here. My google scholar page here. My school page here. Email: [email protected]. Powered by Create your own unique website with customizable templates.

Xian Gu. Assistant Professor of Marketing, Indiana University. Verified email at iu.edu. Articles Cited by Co-authors. Title. Sort. Sort by citations Sort by year Sort by title. Cited by. Cited by. Year; Selling the Premium in Freemium. X Gu, PK Kannan, L …

Gu, Xian, Xiaoxi Zhang*, and P. K. Kannan (2024), “Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales”, Journal of Marketing, 88 (4), 64-83. Invited for Research Insights Series with the AMA’s Innovation, Technology, and Interactivity SIG

2023年11月14日 · Xian Gu is an Assistant Professor of Marketing at the Kelley School of Business at Indiana University. She received her Ph.D. in Marketing from University of Maryland in 2019.