CHICAGO (January 23, 2024) — Mars has announced the most significant overhaul of its Orbit, Extra, Freedent, Yida brand, the world’s number one chewing gum product, in over 100 years. This shakeup sees the launch of a new Global brand platform, ‘Chew You Good’ (Chew Good in the EU), which repositions Orbit, Extra, Freedent, Yida from an ...

Mars has announced the most significant overhaul of its Orbit, Extra, Freedent, Yida brand, the world’s number one chewing gum product, in over 100 years.

2024年1月30日 · Chicago — Mars Wrigley has revealed a significant overhaul of its Orbit, Extra, Freedent, and Yida brand, the first in more than 100 years.

2024年1月29日 · Mars is refreshing its chewing gum and mint brands, supported by a TV, digital and out-home-home campaign. It is spending £39.2 million ($50 million) on the push, which is designed to help its brands appeal to a younger demographic and make a name for itself in the “holistic wellness” space.

2024年1月25日 · Mars has overhauled its chewing gum offering with the launch of a new global brand platform ‘Chew Good’, backed by a bumper media spend of £39.2m ($50m), repositioning its Orbit, Extra, Freedent, Yida brands as essential everyday products.

2024年2月1日 · CHICAGO — Mars Snacking is overhauling its line of chewing gum brands for the first time in more than 100 years through a new global brand platform called, "Chew You Good." The platform...

2024年1月25日 · Mars has announced the most significant overhaul of its Orbit, Extra, Freedent, Yida brand in over a century. The shakeup sees the launch of a new global brand platform, ‘Chew Good’, which repositions Orbit, Extra, Freedent, Yida from an occasional freshening fix to an essential everyday chewing companion.

2024年2月6日 · Mars has announced the most significant overhaul of its Orbit, Extra, Freedent, Yida brand, the world’s number one chewing gum product, in over 100 years. This shakeup sees the launch of a new Global brand platform, ‘Chew You Good’, which repositions Orbit, Extra, Freedent, Yida from an occasional freshening fix to an essential everyday ...

2024年1月31日 · The company announced a “monumental” overhaul of its Orbit, Extra, Freedent and Yida brands of chewing gum as part of a new global brand platform called “Chew You Good.” The initiative repositions gum from an occasional freshening fix to …

2024年1月25日 · Mars has announced the most significant overhaul of its Orbit, Extra, Freedent, Yida brand in over 100 years. This shakeup sees the launch of a new Global brand platform, "Chew You Good," which repositions Orbit, Extra, Freedent, Yida from an occasional freshening fix to an essential everyday chewing companion that delivers a "me moment" for ...