Young urban people’s impulsive online shopping behavior and its ...
2 天之前 · Before buying a product online, young urban people usually search for information about the products they are going to buy as their consideration. ... & Sharma, V, Associate Professor, ICFAI Business School Hyderabad, India. (2020). Online young consumer shopping self-efficacy: An Indian exploration. Asia Pacific Journal of Information Systems ...
Young Consumers: Insight and Ideas for Responsible Marketers
Young Consumers offers ideas, insights and information on key issues across the whole youth market, from the initial stages of preparing for parenthood to kids, tweenies, teenagers and young adults.
Online antecedents for young consumers’ impulse buying behavior
2024年4月1日 · Young consumers, in particular, are highly influenced by peer influence and subjective norms in an online environment (Anindito & Handarkho, 2022; Savolainen et al., 2021). There is also prior evidence that consumers who use social media intensively are more prone to making impulsive purchases ( Thoumrungroje, 2018 ).
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Young Consumers
growing preference for online shopping (Statista, 2019), little empirical research has investigated young consumer online shopping behaviours (Mummalaneni and Meng, 2009; Pahlevan Sharif and Yeoh, 2018). Consumer purchases are strongly influenced by demographics and personal, socio-cultural, and psychological characteristics.
(PDF) Online Shopping Behaviour in Youth: A Systematic Review …
The perceived usefulness consumers, e-loyalty on consumers' online behaviour, e-satisfaction consumers on their purchase, convenience, and pricing in online buying are five independent factors that had a substantial influence on online shopping behaviour among young people (Uzun & Poturak, 2014).
Young Consumers’ Usability Preferences for ... - Wiley Online Library
2023年2月28日 · In the context of this study, the TPB can be used to understand how young consumers’ attitudes and beliefs about mobile and computer screens for online shopping activities influence their intentions and behaviors related to using these devices for shopping.
Does a generational gap exist in online shopping attitudes? A ...
2023年12月1日 · Young consumers who shop online have higher incomes and more mobile devices and apps installed, have broader internet access, and are more active on social media. In contrast, older adults have more negative attitudes toward new technology [14] and perceive more risks in online shopping, especially related to transaction security [15, 16].
Frontiers | Impact of online convenience on generation Z online ...
2022年8月2日 · This research aims to determine which dimensions of online convenience influence generation z consumers’ cognitive and affective attitudes and online impulsive buying behavior. The moderating effect of social media celebrity is also investigated to examine the attitude-behavior gap.
Teens, Social Media and Technology 2024 | Pew Research Center
2024年12月12日 · Nearly half of teens say they are online almost constantly, up from 24% a decade ago. This share has stayed consistent over the past few years. Overall, nearly all teens – 96% – report using the internet daily. By race and ethnicity. Hispanic and Black teens stand out in their screen time. About half or more Hispanic (58%) or Black (53% ...
Social media trend encourages young people to buy less and
2024年12月30日 · Consumer researcher Melissa Bublitz. Melissa Bublitz: This idea of advertising is not new, but I think what is new is the amount of time and the wide variety of exposure that our young people have ...