2019年5月28日 · GWB平台，全称Game Without Borders，即“游戏无界”-腾讯创意游戏合作计划 ，品牌命名包含两层寓意：一是游戏开发者的思想和创意无界，二是超越了地域和国界的局限。

GWB腾讯游戏创意大赛是由腾讯游戏学堂发起，面向全球游戏开发者的年度赛事，旨在搭建一个开放的游戏创意合作平台。 期望连接全球的优秀创意，汇集国内外知名专家为其打磨品质，助力优质游戏腾飞，助推行业良性发展，向全球宣传创意游戏的价值。

2020年5月15日 · 同时，对于GWB行业赛事来说，我们提取GWB logo中的“W”，并变形为向上的楼梯，作为行业主视觉中的辅助图形，不仅体现GWB的品牌调性，而且表达创作者不断向上拼搏的精神。

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