Inspired by Suntory's #1 best selling seltzer in Japan. Now created for the US. Premium Vodka. Whole Fruit Flavor. Refreshing Taste. -196, pronounced “Minus One Nine Six”, is a vodka seltzer that gets its name from the technology used to extract flavor from whole fruit.

Suntory MINUS 196 is made from Shochu, Vodka, Soda, and uses Suntory's unique Freeze Crush Technology™ that freezes and crushes real fruit to capture every bit of all natural bold fruit flavour.

Discover -196 ready-to-drink vodka seltzers, crafted with real fruit and refreshing flavors. Perfect for any occasion, enjoy a burst of flavor in every sip!

Discover the secret behind -196 Vodka Seltzer Lemon: Real whole lemons, frozen with Japanese precision, infused with premium vodka. Click now!

Tokyo, JAPAN (February 16, 2024) – Today, Suntory Holdings is announcing the accelerated global expansion of the Japanese Ready-To-Drink (RTD) brand -196 (minus one-nine-six), a fruit-flavored vodka-based RTD beverage, which will celebrate its 20th anniversary this year.

From the Suntory’s #1 premix in Japan, -196 is the ultimate Japanese refreshment drink. -196 is made from Shochu, Vodka, soda, and uses Suntory’s unique Freeze Crush Technology™ that freezes and crushes real fruit to capture every bit of all-natural bold fruit flavour.

196 Double Lemon premix is made from shochu, vodka, soda and lemon and uses Suntory's unique freeze crush infusion technology that freezes and crushes real fruit to capture every bit of all-natural lemon flavour.