4P营销理论被归结为四个基本策略的组合，即产品 ( Product )、价格 ( Price )、推广 ( Promotion)、渠道（Place ），由于这四个词的英文字头都是P，再加上策略（Strategy），所以简称为“4P’s”。

2024年8月9日 · What Are the 4 Ps of Marketing? The four Ps or marketing are a “marketing mix” comprised of four key elements—product, price, place, and promotion. These are the key factors that are involved in...

2024年6月18日 · Sometimes referred to as the marketing mix, the four Ps help guide businesses in the creation of winning business ideas that deliver what customers want, where and how they want it at a price...

2024年12月10日 · Marketing professionals use a marketing mix—or a combination of tools and methodologies—to develop strong marketing strategies and achieve their marketing objectives. The four Ps are one type of marketing mix and refer …

2023年11月29日 · Learn what the 4 Ps are and how they can help you on your next marketing endeavour. The four Ps are a “marketing mix” composed of four key elements—product, price, …

These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are: Product: This represents the physical or intangible offering that a company provides to its customers.

2022年10月11日 · The principle of the 4P Matrix is that marketing decisions usually fall into four controllable categories: product, place, price and promotion. Carefully positioning your product in each category will generate the greatest response from your target market.

2020年10月19日 · In this article, I outline their role in marketing, including their history and evolution, examples, and how to use the four Ps to create effective marketing. Table of …

2022年7月12日 · But the Four Ps of Marketing are more than just an abstract idea: they are a very important marketing concept that you can use to advertise your new business, optimize your sales, reach your target audience, or test your current marketing strategy. Learn how you can utilize the four Ps to help grow your business. What Are the Four Ps of Marketing?

2024年7月30日 · What Are the 4 Ps of a Marketing Mix? The four Ps classification for developing an effective marketing strategy was first introduced in 1960 by marketing professor and author E. Jerome McCarthy....