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7Ps营销理论 (The Marketing Theory of 7Ps)是在1981年布姆斯（Booms）和比特纳（Bitner）建议在传统市场营销理论4Ps的基础上增加三个“服务性的P”得出的理论，三个“服务性的P”即：人（ People ）、过程（ Process）、有形展示（Physical evidence）。

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2023年4月27日 · 1964年，密歇根大学教授杰罗姆·麦卡锡 (McCarthy)在其《市场营销学》一书中，提出了以4P (The Marketing Theory of 4Ps)为核心的营销组合方法，包括产品策略 (Product)、价格策略 (Price)、渠道策略 (Place)和促销策略 (Promotion)。 4P是站在企业角度提出的，强调的是对产品的提升和改进，讲究的是“推动式”的营销策略，但这种方式难以与客户建立长久合作关系，造成客户流失快、回头率低等多种问题。

2020年10月8日 · It involves the 7Ps; Product, Price, Place and Promotion (McCarthy, 1960) and an additional three elements that help us meet the challenges of marketing services, People, …

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