Axe targets Gen Z with open-minded approach to attraction in new ads …
May 6, 2021 · The video is designed to showcase how Axe products "can transform an everyday walk into an amazing journey of attraction," according to the announcement. The "New Axe …
Amusing or offensive, Axe ads show that sexism sells
Dec 4, 2007 · Last month, the consumer watchdog group Campaign for a Commercial-Free Childhood began a letter-writing push to Axe’s parent company, Unilever, accusing it of sexism …
Axe (Deodorant) TV Commercials - iSpot.tv
Mar 26, 2025 · Axe (Deodorant) ads feature products in categories including Deodorant, Colognes, Body Washes & Soaps, Creams & Lotions. You can connect with Axe (Deodorant) …
15 years of Axe Effect: the world’s most sexist advertising campaign
Nov 7, 2011 · The “Axe Effect” is one of the most famous claim in the world. This so called effect is supposed to draw women in hordes to any male who has sprayed himself liberally with the …
World’s best ads ever #63: Axe hits the sweet spot with ... - The …
Jun 14, 2022 · The Unilever-owned brand, known as Lynx in the UK, Australia and other countries, took a bold strategy to illustrate how Axe Dark Temptation delivers on the promise …
AXE Marketing Strategy 2025: A Case Study – Latterly.org
Jul 22, 2024 · The shift in public perception towards advertising tactics has forced AXE to consider a more responsible marketing approach. In recent years, the brand incorporated long …
Top 5 AXE Commercials - YouTube
The top 8 compilation of AXE funny commercials.For entertainment purposes in case, you feel bored and want to laugh with your friend and family.Feel free to ...
The New AXE Effect - The Martin Agency
“New Axe Effect” strayed from the Unilever brand’s once problematic ethos by ditching the usual hordes of mindlessly obsessed women and showing how fun attraction can be when it’s …
A Deep Dive into the Marketing Strategies of Axe
Apr 1, 2025 · Super Bowl Commercials: Axe has aired multiple high-profile ads during the Super Bowl, leveraging the event’s massive reach. “Even Angels Will Fall” (2011): A campaign …
Super Bowl 2016: Axe Ad - YouTube
Jan 28, 2016 · It's good to have your own thing, in this Super Bowl ad for Axe.Subscribe to the WSJ channel here:http://bit.ly/14Q81XyMore from the Wall Street Journal:Visi...