The campaign's graphic, billboard-sized ads depicted a variety of shocking subjects, including the deathbed scene of a man (AIDS activist David Kirby) dying from AIDS. [16] . Another ad featured a bloodied, unwashed newborn baby with umbilical cord still attached.

The images were published on billboards, in newspapers and magazines, as well as in a catalog. Once again, they sparked strong reactions, both in favor of and against United Colors of Benetton and Toscani.

In February 2000, Benetton launched its most controversial ad campaign ever. The “We, On Death Row” project included a series of interviews and photographs of 26 real death-row inmates. The photographs appeared in magazines and billboards across the globe, and the interviews appeared in a 90-page magazine supplement.

2015年11月4日 · More recently we’ve seen world leaders snogging on giant billboards and small children crucified upon the backs of sex tourists and paedophilic priests. Yet, as the brand turns 50 they’ve shifted their strategy to one which is more thoughtful, less accusative and, hopefully, more likely to bring about deep-rooted social change.

2025年1月20日 · His work with Benetton, spanning from 1982 to 2000, and briefly returning from 2017 to 2020, wasn’t about selling sweaters. It was about igniting dialogue, challenging societal norms, and transforming billboards into canvases of social commentary.

The campaign, which began in August, will air nationally and internationally on billboards and online and offline media, as well as on the brand’s digital channels. For further information: benettongroup.com/media-press

2025年1月13日 · Toscani put images of a dying AIDS patient and the blood-drenched clothes of a soldier killed in Bosnia on to billboards around the world, stoking controversies that helped to popularize the...

2025年1月13日 · This simple and direct image, created by Oliviero Toscani, will appear on the pages of the major international newspapers and on billboards in the main European capitals, as the Benetton Group's contribution to the communication of the upcoming World Food Summit, which will be held in Rome from November 13 to 17, 1996."

2018年8月2日 · The images are flanked by 30-second and three-minute videos, all bowing the first week of August on billboards, newspapers, magazines — on and off-line — and on the brand’s social media.

Describes and examines from its inception Benetton's long-running and increasingly controversial image advertising campaign. Initiated in 1985, the highly visual campaign runs internationally primarily in print and on billboards. In its early years, it …