to personalize, emphasize and create with permanents colours (Bes Hi-Fi, Bes Professional, Regal Color) or semi-permanents (Bes Regal Soft Color) unique nuances and particular hues

We supply professional salons and stylists with BES hair color and retail products. Sustainability and health have been at the forefront of our core beliefs since before it was trendy.

The new BES Hi-Fi HAIR COLOR arises from the desire to offer an ultra natural, dynamic, luminous and vibrant hair color, always with the main goal to create an healthy and absolute …

BES SOLAIRE is the HAIRCARE line formulated to protect, nourish and repair all...

BES COLOR REFLECTION Shampoo & Mask are an artistic hair color tool that allow hairstylist to become a color interpreter, offering the ability to customize and personalize hair color in a …

BES Hi-Fi HAIR COLOR is an ultra-natural, dynamic, luminous and vibrant hair color containing extremely natural substances such as beeswax and lanolin, which, inserted into the cosmetic …

BES Professional Hair Color formula contains glycolic vegetable extracts that give excellent coloring results. Easy to apply, it improves the product yield. A perfect selection of Deep and …

The vegetable liposomes contained in the BES HI-FI HAIR COLOR - Burdock, Echinacea, Ginseng, Hypericum, Marine oak, Lime, D-Panthenol B-5 and grain silicon protein copolymer …

BES HI-FI HAIR COLOR, is usually blended in half-and-half proportions (1+1) with a bleaching lotion OXIBES at 10, 20, 30, 40 VOL.. OXIBES 10 VOL.: – to enrich or enhances tones. …

BES Hi-Fi Color Chart with 144 ultra-natural and vibrant shades. Designed to respect hair and scalp health while delivering unmatched results.