2024年6月20日 · We invite you to get to know the 50 chief marketers on this year’s list, along with the two inductees into the 2024 class of the Forbes CMO Hall of Fame. The thinking, strategic approaches,...

2024年11月6日 · The Chief Marketing Officer (CMO) is the executive responsible for defining and overseeing the execution of the marketing and advertising strategy. In Spain they are known as the director de marketing, and this is one of the most sought-after positions in the sector. They report directly to the executive director, i.e., the company CEO. Functions

2023年6月22日 · In aggregate, the 50 CMOs recognized here as the world’s most influential marketers, come from businesses headquartered in 13 countries around the world, and have direct influence over thousands of...

We are a collective of independent, experienced Fractional CMOs spanning a wide range of industries. By coming together as a collective, we are able to offer broader skills, deeper experience, wider availability and better connections to specialist services. More questions? Please get in touch and we'd be happy to help answer in person.

ADWEEK has rounded up nine CMOs to watch this year. Some will be fending off newer, scrappier competitors, while others will lead their businesses into new verticals. A few have been tasked with...

2024年3月31日 · Discover the world of Chief Marketing Officers (CMOs): their responsibilities, essential skills, and the pathway to becoming a successful CMO in any industry.

4 天之前 · A chief marketing officer (CMO) is a senior executive within an organization who's responsible for overseeing the company's promotional efforts and advertising activities. They're typically responsible for managing the marketing professionals within an organization, and they report to the company's chief executive officer (CEO).

2024年6月24日 · CMOs are under increased pressure to grow their brands while reaching new audiences. They're experimenting with new technology like generative AI and cookieless advertising. Meet Business...

2025年3月20日 · 3. The CMO as a Chief Trust Officer: In addition to marketing their products, companies are building trust in a new paradigm—and this landscape is one that CMOs and Marketing departments need to navigate. Rapidly changing political and social dynamics are exerting pressure on organizations—and in some cases, they have a direct impact on a ...

2024年10月28日 · In 2024, Innocent – a juice brand run by Coca-Cola – altered it to "director for marketing and innovation." Discover all statistics and data on The role of CMOs in the U.S. now on statista.com!