All the Carnegie Mellon University brand essentials and guidelines on one easy-to-use site. This is who we are. And who we're not. This is how we walk, talk and present ourselves to the world. Here are the truths of the CMU brand.

Our brand is the collection of experiences and perceptions that we create at every point of contact. Every action — whether visual, written or spoken — is branding. Understanding of and compliance with our university brand standards will ensure that we are all working together to enhance the reputation of CMU as a distinctive and ...

Carnegie Mellon University has several marks or logos that provide quick identification of the institution and its units. Role: The Wordmark is the primary identity element in our system. Our Wordmark functions as the official university logo, using only the words in our name and no other graphic elements. It is a unique expression of who we are.

The Carnegie Mellon University visual identity creates a widely recognized image of the university brand. It is critical that the university adopts a consistent use of Carnegie Mellon’s official wordmark, colors and typography to enhance global visibility and reputation.

It is important that the brand and image of Heinz College be used consistently and professionally, whether in logos, signage, documentation, or presentations. These brand assets and guidelines are provided to help tell our story clearly and in a way that will increase the recognition and impact of Heinz College across audiences.

Since joining Carnegie Mellon Architecture as head in 2020, Omar Khan envisioned a new visual identity for the school to reflect its vibrancy, inclusiveness and interdisciplinarity. In 2023, we began working with the Office of Luke Bulman to envision a new brand identity, which we have rolled out over the course of the 2023-24 academic year.

CMU Brand Visual Identity System. CMU's visual identity can leave a lasting impression, so it's important we consistently use the visual identity elements to reinforce who we are as a brand. The visual identity includes logos, colors, typography and graphic imagery.

Explore CMU's Adobe Creative Cloud Library for access to brand colors, fonts and graphic elements. Color is the most recognizable aspect of our visual brand identity. Using our primary palette appropriately is the easiest way to reflect a cohesive CMU brand.

The core colors of Carnegie Mellon University, registered since the late 1920s, are red, light gray, dark gray, black and white. Carnegie Red should be the dominant color in your color scheme. The grays, black and white support Carnegie Red.

From presentations to email signatures, create on-brand materials with these ready-to-use templates and downloads.