New Coke was the unofficial name of a reformulation of the soft drink Coca-Cola, introduced by the Coca-Cola Company in April 1985. It was renamed Coke II in 1990, [1] and discontinued in July 2002.. By 1985, Coca-Cola had been losing market share to diet soft drinks and non-cola beverages for several years. Blind taste tests suggested that …

Coke 2 could refer to: New Coke, the reformulation of Coca-Cola introduced in 1985 and renamed "Coca-Cola II" in 1992; Coca-Cola C2, a low-calorie version of Coca-Cola introduced in 2004 using high fructose corn syrup and artificial sweeteners This page was last edited on 31 ...

2014年7月29日 · The story of New Coke is an oft-recited parable in the marketing world. Scared by Pepsi's rise and the success of the "Pepsi Challenge," Coca-Cola retooled their formula and introduced a newer ...

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To hear some tell it, April 23, 1985, was a day that will live in marketing infamy. On that day, The Coca‑Cola Company took arguably the biggest risk in consumer goods history, announcing that it was changing the formula for the world's most popular soft drink, and spawning consumer angst the likes of which no business has ever seen.

Coke, more commonly known as New Coke from its original packaging, was introduced by The Coca-Cola Company on April 23, 1985 as a reformulation of the company's flagship soft drink. Having been met with massive consumer backlash during its inception, the company eventually re-released the original formulation 79 days after the debut of the new formula, which was rebranded as "Coca-Cola Classic ...

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