2024年3月24日 · Meme marketing by brands motivates the customers to assess the consumer awareness of Meme Marketing and brand influence, it examines the impact of an internet …

Businesses and marketers are seeing the benefits of using memes to engage with consumers. The research attempts to investigate the influence of meme marketing activities on consumers …

2023年9月29日 · Findings are based on reliable observations in relation to the effectiveness of memes in promoting brand awareness and engagement on social media platforms. The study …

2024年5月1日 · Underpinned by brand placement literature, associative network theory, and narrative transportation theory, this research examines how meme marketing types (brand …

What are the benefits of using memes in brand marketing? Memes can increase engagement, humanize the brand, enhance relatability, and potentially go viral, leading to greater visibility …

Meme-based campaigns harness the humor and relatability of memes to connect with customers on a personal level, generating significant attention and buzz. In this section, we will explore …

2023年7月16日 · Dive into the world of memes, their power to engage and connect, and learn effective strategies to incorporate meme marketing into your digital strategy. Explore real-life …

2021年5月9日 · To understand the effects of meme marketing activities, this paper aims to examine the impact of meme marketing activities on consumer purchase intentions and …

A humorous or outrageous meme will affect a response in a consumer whether it is to laugh, cry, or another response. These responses are already established within the meme itself and by …

In the context of Generation Z consumer behavior, memes provide satisfaction in entertainment, social interaction, and information. Media factors, including embedding and distribution …