EY Seren is where disruptive thinking meets craftsmanship, collaborative innovation and agile execution. We free you to reinvent anything or everything, both what you do and how you do it. Our text-only version uses even less energy.

EY Seren is where disruptive thinking meets craftsmanship, collaborative innovation and agile execution. We free you to reinvent anything or everything, both what you do and how you do it. Our text-only version uses even less energy.

Here at EY Seren, for instance, we developed a ‘Welcome kit’: before a new joiner starts working with us, we send them a surprise; a beautifully branded box with a booklet with key information about us, how we work, who is who, and a personalised letter welcoming them to our family.

EY Seren is where disruptive thinking meets craftsmanship, collaborative innovation and agile execution. We free you to reinvent anything or everything, both what you do and how you do it. Our text-only version uses even less energy.

EY Seren is where disruptive thinking meets craftsmanship, collaborative innovation and agile execution. We free you to reinvent anything or everything, both what you do and how you do it. Our text-only version uses even less energy.

EY Seren is where disruptive thinking meets craftsmanship, collaborative innovation and agile execution. We free you to reinvent anything or everything, both what you do and how you do it. Our text-only version uses even less energy.

EY Seren is where disruptive thinking meets craftsmanship, collaborative innovation and agile execution. We free you to reinvent anything or everything, both what you do and how you do it. Our text-only version uses even less energy.

With over 10 years of design experience, Yasemin has been leading service and customer experience design projects in complex and regulated industries. Her recent work focuses on designing experiences for customers in vulnerable circumstances. During this time, she has explored the field of consumer duty and its role in enhancing customer experience design.

Laurence is a partner with Ernst & Young LLP and leads EY Customer & Growth for EMEIA. He is also CEO of EY Seren, a design and innovation agency, based in London.

EY Seren is where disruptive thinking meets craftsmanship, collaborative innovation and agile execution. We free you to reinvent anything or everything, both what you do and how you do it. Our text-only version uses even less energy.