Cold, fresh, high quality Heineken. From its origins as a 19th-century local beer, brewed in Amsterdam, Heineken has transformed into a global icon. Sold in more than 192 countries and territories, Heineken is the world’s most international premium beer brand. For more information, visit heineken.com.

2023年5月31日 · The Dutch beer brand will use F1’s global platform to provide messaging around responsible consumption and promote Heineken 0.0 – a premium zero-alcohol product – as part of their responsible drinking programme.

2024年5月22日 · Heineken, through its flagship Silver, Original, and 0.0 beers, has become an integral part of the F1 fan experience. Read on to explore how this collaboration came to life, the brand’s goals,...

2016年6月9日 · Heineken® will be the exclusive Global Beer Partner of Formula 1® and will also have substantial pouring, activation and access rights across the majority of F1® Events in the FIA Formula One World Championship™.

2024年10月8日 · HEINEKEN, having returned to Formula 1 for the ninth consecutive year, is set to elevate the conversation around responsible consumption and sober driving. Triple Formula 1 world champion Max Verstappen is Heineken’s 0.0 ambassador and a highly anticipated competitor in Player 0.0, a racing simulation video game.

2025年3月17日 · The campaign, which comes during the second year of Peroni Nastro Azzurro 0.0% and Scuderia Ferrari HP’s partnership, takes advantage of both the increased demand for nonalcoholic beer and the mounting popularity of Formula 1 in the U.S. “The Italian Way” makes Hamilton’s first year with Ferrari a central theme as the nonalcoholic beer ...

2025年3月6日 · Formula 1’s president and chief executive officer, Stefano Domenicali, said Belvedere’s entry into the world of motorsports partnership highlights the strength of LVMH’s decade-long partnership.

Formula 1® More than a race; more than a Sunday. If we asked you which is the first image that comes to mind if we say F1®, you will probably think to the driver who is trying to get first place, the crowd who encourages him and millions of hands who are clapping to the winner. And yes, great, this is what usually we see.

2024年12月18日 · One of the key reasons why beer brands are so eager to sponsor Formula 1 events is the sport’s unparalleled global fanbase. With races held in over 20 countries across Europe, Asia, the Middle East, and the Americas, F1 offers a truly international platform for beer companies to reach diverse audiences.

2023年5月31日 · Heineken® announce their global partnership with Formula 1® has been extended for a further five years until 2027, fuelled by the phenomenal recent growth in the sport's fanbase