firefly is a lifestyle mobility brand providing smart, high-end compact electric cars for urban users. inspired by the captivating character of the firefly itself, ‘freedom to glow’ is the spirit that underpins our brand. it is captured succinctly in our logo: ‘freedom’ represents freedom of movement — wings spreading, ready to take ...

Firefly (Chinese: 萤火虫; pinyin: Yínghuǒchóng) is a brand of electric cars established by Chinese automotive manufacturer Nio Inc. in 2024, specializing in small, high-end electric cars for the Chinese and European car markets. The Firefly brand made its official debut in China on 21 December 2024 at the Nio Day 2024 company event.

NIO has taken a significant step into the compact electric vehicle (EV) segment with the launch of its new Firefly brand, marking a strategic expansion that aims to challenge established players in the Chinese market premium small vehicle market.

The FireFly ESV is an all-electric light-weight utility vehicle specifically designed to meet the requirements of Essential Services users.

萤火虫 （英語： Firefly）是中国汽车制造商 蔚来汽车 于2024年创立的 电动汽车 品牌，专门为中国和欧洲汽车市场生产小型高端电动汽车。 萤火虫品牌于2024年12月21日在Nio Day活动上正式发布，由前 上汽通用 高管 金舸 担任该品牌总裁。 萤火虫品牌定位智能电动高端小车，主要聚焦小型车及海外市场。 与相对独立的乐道品牌不同的是，萤火虫将与蔚来主品牌共享资源，并在蔚来门店销售 [1]。 蔚来首席执行官 李斌 将该品牌描述为欧洲高端小型车品牌的竞争对手，包括 Smart …

2024年12月21日 · Drawing from its brand DNA "vivid, thoughtful and solid" and leveraging smart EV technology, firefly will usher in the era of small, smart, high-end electric cars and provide urban lifestyle users with an agile driving experience, thoughtful spatial design and the highest standards of safety.

The FireFly ESV is an all-electric light-weight utility vehicle specifically designed to meet the requirements of essential services users. Built with performance and versatility in mind, the FireFly is street legal, highway capable.

2024年2月21日 · Firefly’s first EV appeared in the spy shots, revealing a compact shape similar to Zeekr X, Volkswagen ID.3, or upcoming BYD Yuan UP. The brand will launch in early 2025 in Europe, according to Nio’s president, Qin Lihong. Judging by spy shots shared by HiEV, the new EV has a round and cute, almost hatchback-like exterior.

2024年12月21日 · Nio unveiled the first EV under the new Firefly brand. The compact electric hatchback is named Firefly, as is the brand itself. Preorders for the Firefly have started in China at 148,800 yuan (20,800 USD).

Building on NIO ’ s decade-long expertise in the premium electric vehicle market, firefly will exceed user expectations in design, safety, space, intelligence, and energy efficiency, ushering in a new era of smart electric vehicles for the global compact car market.