
Gattu, the mischievous Asian Paints mascot who ruled Indian
2020年8月15日 · Case in point: Gattu, the mascot created by renowned cartoonist R.K. Laxman for a then small company called Asian Paints that was born in a garage in the 1940s and had …
The Story Behind Asian Paint's "Gattu" - MikeLegal
2021年11月1日 · This first mascot of Asian Paints was designed by the famous cartoonist RK Laxman, in 1954. If the story goes, RK Laxman – a chain smoker back then – was smoking …
Asian Paints - Wikipedia
In 1954, "Gattu" – a mischievous boy with a paint bucket in his hand – was launched as mascot. Created by R. K. Laxman, the mascot found appeal with the middle-classes. [32] In the 1980s, …
Gattu: The Mascot of Asian Paints - Social Buzz
2020年10月7日 · Our very own Gattu conceived in the year 1954 by R.K. Laxman when he was searching for inspiration for an idea for the Asian Paints mascot. The story goes that he saw …
Asian Paints ‘Gattu’ exudes the virtues of 'the common man'
2021年10月23日 · (Image courtesy: Asian Paints) Pandey added, “Each mascot has a role to play for the audience the brand wants to cater to. During those times, painters were not that …
Asian Paints’ Winning Marketing Strategy Through Emotional …
2024年12月3日 · In the 1950s, Asian Paints introduced Gattu, a mischievous, lovable character created by the celebrated cartoonist R.K. Laxman. Gattu wasn’t just a mascot; he represented …
Mascot Monday: How Gattu left a mark on Asian Paints
2023年2月13日 · Who could forget the Amul girl, the Parle G baby, the Murphy baby, and the chubby "Big Boy" mascot? One such moppet is Gattu who not only helped boost Asian Paints' …
40 years ago...And now: Gattu's antics coloured Asian Paints' future
2015年2月12日 · It is not often that a company's management comes calling on its mascot-creator, to explain why it dropped the character? But exceptions are made when the mascot …
Why Asian Paints’ Gattu continues to strike an emotional chord …
2024年10月13日 · The mascot, whose black hair dangled over his right eye, was dressed in half-sleeved shirts, half pants, had braces on his teeth, and carried a paint brush along with a …
From Ads to Icons: The Iconic Mascots of Indian Brands
2024年5月17日 · In the early 1950s, cartoonist R.K. Laxman gave India their most iconic mascot for the household painter segment — Gattu the adorable little boy who loves painting …