AR will have a wide impact on how companies compete. This article walks readers through the questions firms need to ask when integrating it into their strategies and operations.

Augmented reality starts with a camera-equipped device—such as a smartphone, a tablet, or smart glasses—loaded with AR software. When a user points the device and looks at an …

2022年3月29日 · AR helps in entertaining and educating customers while also aiding them in evaluating products. AR can also promote online channel adoption while also encouraging …

Experience augmented reality as you explore the November-December 2017 HBR article “Why Every Organization Needs an Augmented Reality Strategy,” by Michael Porter and James …

2024年2月7日 · With HBR Augmented Reality, users can move and tilt their mobile devices to experience the capabilities of AR. They can watch an animated X-ray view of a hydraulic …

tasks using AR. AR’S KEY CAPABILITIES As we’ve prev iously explained (see “How Smart, Connected Products Are Transforming Competition,” HBR, November 2014), the SCPs …

This article provides a road map for how companies should deploy AR and lays out the critical choices companies will face in integrating AR into strategy and implementing it.

2020年10月7日 · Augmented Reality (AR) applications have been on the rise with virtual “try-before-you-buy” experiences ranging from previewing furniture and products in your home...

2017年11月1日 · Augmented reality, a set of technologies that superimposes digital data and images on physical objects, is closing this gap. By putting information directly into the context …

Augmented reality (AR), a set of technologies that superimposes digital data and images on physical objects and environments, is closing this gap. By putting information directly into the …