Restricting promotions of products high in fat, sugar or salt by ...
Sep 29, 2023 · The UK government has announced that it will be introducing a 9pm watershed for HFSS or ‘less healthy’ food and drink advertising on TV, and a restriction of paid-for advertising online on 1 ...
Restricting promotions of products high in fat, sugar or salt by ...
Apr 6, 2022 · Restriction of HFSS products by location will come into force on 1 October 2022 and by volume price on 1 October 2023. There is a transition period for promotions on packaging until 2024. Don’t...
HFSS explained: what the regulations mean and when they come …
Sep 6, 2023 · What is the HFSS regulation in the UK? In England, the regulations cover the placement of promotions in store, multibuy promotional offers such as BOGOF (buy one get one free), and advertising online and on TV before 9pm.
Restricting advertising of less healthy food or drink on TV ... - GOV.UK
Dec 3, 2024 · This guidance has been developed to assist those affected by the advertising restrictions for less healthy food or drink (also referred to as products high in fat, salt or sugar (HFSS)) on TV and...
HFSS toolkit - The Food & Drink Federation
This toolkit brings together key resources to help you navigate regulations relating to food and drink high in fat, salt and sugar (HFSS).
Ian Colvin: rewriting the recipe – how brands can thrive with new HFSS …
1 day ago · Despite ASA push-back, the UK government’s commitment to HFSS legislation has advertisers re-evaluating their marketing approaches. Under the latest guidelines, products classified as HFSS (high in fat, sugar or salt) will be banned from pre-9pm TV advertising starting October 1st, 2025, with ongoing consultation around other paid media channels including online ads. For decades, marketers
‘A plan to fix our broken food system’: House of Lords Food, Diet …
Mar 19, 2025 · In October 2024, a report from the House of Lords Food, Diet and Obesity Committee concluded that poor-quality diets were contributing to an obesity crisis in England. It said that successive governments had failed to tackle the issue, and more regulation was now needed. This briefing summarises the committee’s recommendations, the government’s response in January 2025, and reaction to ...
Less healthy food and drink (HFSS) ad ban: What it is & how it works
From 1 October 2025, paid-for online ads for ‘less healthy’ HFSS (high fat, salt, or sugar) products will be banned by law. The ban applies to all UK-targeted ads, regardless of the audience's age.
Preparing for UK HFSS Regulations: How Food Brands Can …
Dec 23, 2024 · Learn how UK food brands can navigate HFSS regulations, reduce high fat, sugar, and salt content, and adapt to growing restrictions.
Government confirms final details on HFSS ad ban legislation
Dec 4, 2024 · In September, Labour published a response to the 2022 consultation on draft secondary legislation, which will enforce a 9pm watershed for TV and on-demand ads and a total ban on paid-for adverts online featuring products high in fat, sugar, or salt (HFSS) from 1 …