Cheeka is a pug who appeared in the "You & I" advertising campaign of Hutchison Essar's cellular service in India, along with the child actor Jayaram. The dog follows the boy to unlikely locations, prompting the tagline, "Wherever you go, our network follows." The duo first appeared on TV, billboards, newspapers and bus shelters in 2003.

2021年9月11日 · In the early 2000s, the cellular network Hutchinson Essar’s advertising campaign featured Cheeka, a pug, that built up a massive obsession for the breed in India. The jingle, “You and I in this beautiful world”, played in the background while Cheeka followed a boy to the most unlikely places , amplifying the tagline, “wherever you go ...

2007年9月21日 · This is the ad of the new Hutch aka Vodafone in India. Lovely music and cute pug :-p

2020年8月17日 · Whenever you think of Hutch, the only thing that comes to everyone’s mind is “The Pug”. Chika became a viral sensation in 2005. Without her, the advertising campaigns of Hutch would never...

2008年12月30日 · The pug, the pratagonist in the Hutch ads was featured in the Vodafone lauch ads (in India), but they weren't as cute as the Hutch ones. Vodafone has managed...

2009年3月30日 · wherever you go, our network follows

2024年9月15日 · The price of a pug went up from around Rs 7,000 to over Rs 35,000, said Rao, and added that pugs came to be popularly known as the `Hutch dog.’ Indeed, the ad became so popular that they were spoofed, and in 2005, Cheeka was the most downloaded wallpaper among Hutch customers.

2022年6月18日 · Pristine greenery, a boy spending his day visiting places, green fields and weathered buildings, with an energetic pug following him wherever he went. Most will immediately recognize the brand that used an unconventional approach to depict mobile telephone connectivity in a novel way. Hutch in India.

2022年6月18日 · Cheeka gained recognition as the “Hutch dog”, and as the wallpaper most often downloaded by Hutch customers on their phone screens. In fact, there was a rise in the popularity of pugs, in ...

2019年11月27日 · Hutch is now Vodafone- Change is Good. What was hailed as one of the biggest brand transition exercises, Hutch which was the country’s fourth-largest mobile service provider was renamed Vodafone on September 21, 2007.