2023年12月18日 · Anchored on extensive consumer research and product development, ITC's personal care portfolio brings world-class products with clearly differentiated benefits to quality-seeking consumers.

2012年6月14日 · ITC, the latest national entrant in the Rs 30,000 crore personal care products (PCP) space with home grown brands, has gone one step forward to hasten the process of new product development.

2024年4月27日 · In summary, the study indicates chemist retailers' positive feedback on ITC PCP products, emphasizing the need for strategic improvements. Efforts to expand the chemist channel focus on

2012年10月4日 · 1) ITC has over 5,000 distributors in India that distribute its PCP (personal care products) like shampoos. In major cities like Mumbai, the city is divided into regions with 6-8 distributors each. 2) The distribution channel process involves ITC producing and shipping products to distributors who sell to retailers for a fixed margin.

2023年12月21日 · ITC's PCP line, includes the brands "Essenza Di Wills," "Fiama," "Vivel," "Engage," "Savlon," "Charmis," "Shower to Shower," "Nimyle," "Nimwash," and "Superia," the portfolio is gradually being expanded nationwide.

Analyzing The Customer/ Consumer’s Preference, Brand Awareness, And Consumer Behavior Of ITC Ltd. Personal Care Product (PCP) And (AGMT) Products. Presented By: - Mani Raj Roll - 140021. INTRODUCTION • The Company was inaugurated on the 24th of August 1910.

2021年5月8日 · Analysis of the SWOT matrix: In our analysis we found that ITC PCP convert their threats to opportunities and weakness to strengths. Their distribution failed so they tie up with a company like pharmaceuticals and to keep themselves in a safer side by launching new products.

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Here are some key learnings that have been invaluable: 1) Product Knowledge: I've gained a deep understanding of ITC's PCP portfolio, from core categories like Bodywash Shower Gel to the vast...