Throughout my work on mobility projects at IDEO, prototyping has been the best tool for shaking up entrenched thoughts about how teams should work together. It not only provides teams …

Our techniques range from examining historical patterns to scanning for signals of change to telling stories of multiple plausible futures—each designed to bring clarity to a complex …

IDEO is a global design company. We believe a better future is for all of us to design. Explore the archive of Insight, innovation, & a healthy dose of play.

The Little Book of IDEO: Values from Tim BrownnIf you’re left wanting a longer peek behind the IDEO curtain, our friends at the Harvard Business Review just published the results of a few …

2017年3月14日 · 「設計思考」是一種以人為出發點，研究用戶的需求性，並結合商業可行性、技術永續性，創造「具有商業價值的創意」方法。 而設計思考的創造者 IDEO，發明了一系列改 …

“Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements …

IDEO Play Lab's Kezie, Lauren and Keren share insights on how to prototype, position and world...

IDEO CEO Tim Brown writes that design isn't just the beautiful wrapper that holds an idea—instead, it's an integrated process that can transform products, services, process, and …

IDEO常被误认为是“设计思维”的发明者。 事实上，设计思维几十年来一直是全球对话的主题，并已经深深扎根于人们的脑海之中。 IDEO自 1978年创始 以来, 以来就一直在实践 以人为本的设 …

2021年11月16日 · IDEO is one of the successful product development companies, it established in 1991 and combined with 3 companies (David Kelley Design, ID Two and Matrix Product …