SEOUL, April 12, 2023 — LG Electronics (LG) unveiled a new brand direction and visual identity, which will shed more light on the value of Life’s Good with a more dynamic and youthful look across all physical and digital customer touch points.

Full of personality, our smiling logo signals humanity and intelligence. We always use it with confidence. It's what makes us feel uniquely LG. We have a number of color variants of our logo lockup. photographic backgrounds and flat colors without compromising legibility. it always appears confident and legible.

2023年8月25日 · LG 标志性口号「Life’s Good」的字体更新传达了该品牌对生活美好的坚定信念。 定制版式由F37 Foundry绘制，其灵感来自于各种 LG 产品，结尾的句号传达了 LG 对通过创新让人们的生活更美好这一使命的信心和诚意。

2023年4月13日 · 为吸引新一代消费群体的目光，韩国消费电子巨头LG于4月12日对外公布了全新的品牌形象，强化「美好心生活（Life's Good）」品牌理念的同时引入了新的品牌色、定制字...

2023年4月12日 · LG Electronics has launched its new brand identity, featuring a new 2D logomark which performs eight different motions when animated. The rebrand aligns with LG’s new direction as the company seeks to widen its customer base, specifically targeting a …

2023年5月9日 · As a result, in mid-April 2023, the company introduced a modernized logo and updated font. The new corporate style of LG Electronics indeed consists of emojis, which the designers have cleverly played with emblem winks, nods, and smiles.

2023年9月3日 · The LG Electronics logo comes to life with animations exhibiting a variety of moods—from playful winks to whimsical spins, instilling the brand with “personality, quirk, and warmth.” A newly minted custom serif tagline complements this animated logo, a collaboration with Type Foundry F37.

2023年4月12日 · LG introduced its new visual identity which features a flatter digital logo and a lighter shade of red dubbed LG Active Red. The signature Life’s Good brand slogan will be used more widely...

2023年4月12日 · LG says the brand's new "dynamic and youthful" imagery is meant to appeal more to customers across geographies and generations, including Gen Z. It claims the identity "reiterates the core values of LG which include ‘Uncompromising Customer Experience,’ ‘Human-centered Innovation’ and ‘Warmth to Power a Smile.’"

2023年4月13日 · LG’s new logo made up of the letters ‘L’ and ‘G,’ is designed to perform eight unique motions, including nodding, spinning, and winking. These motions symbolize the company’s commitment to innovation, warmth, and customer satisfaction.