lool is a multidisciplinary creative studio based in Barcelona. Our team is born from the mixture of different disciplines such as advertising, branding, design, fashion and journalism, which allows us to have a unique and fresh vision in the field of optics.

LOL, or lol, is an initialism for laughing out loud and a popular element of Internet slang. It was first used almost exclusively on Usenet, but has since become widespread in other forms of computer-mediated communication and even face-to-face communication.

Faithful to the artistic direction of its older sister and parent company, lool proposes arty styles in a huge range of original colorways, from the most understated to the most vibrant. Its high-end glasses are designed to adapt to every occasion and personality.

lool is a multidisciplinary creative studio based in Barcelona. Know for their sheet metal manufacturing, lool eyewear is worked by hand, one by one in a precise technical process, combining the industrial and manual, man and machine.

LOOL Eyewear, a brand under ETNIA Eyewear Culture Group, is dedicated to creating unique and boundary-pushing eyewear designs. The brand's philosophy is that minimalistic does not mean simplistic, and its frames embody this belief.

Feb 12, 2024 · If someone had to draw glasses reduced to their essential expression, it would look like this: lool. Two vertical lines flanking two circles. From this impulse to seek the essential, lool eyewear emerges, the new brand from Etnia Eyewear Culture focused on comfort, lightness, technology, and design.

Discover our optical frames. Functional and lightweight.