Maximilian Büsser broke the chains and standards to initiate a rebellion called MB&F (Maximilan Büsser & Friends) with independent watchmakers: they are the friends. MB&F turns traditional watchmaking into creative timekeeping Machines.

Maximilian Büsser and the MB&F team launched the fifth edition in the M.A.D.Editions story at the 2024 Geneva Watch Days, continuing to craft more accessible timepieces that nod to the thrill of the mechanical art universe: introducing the M.A.D.1S.

The Bvlgari x MB&F Serpenti case is all about curves, combined together to create a machining nightmare. The complex curves extend beyond the metal of the case to the five sapphire crystals, including the snake’s eyes and the multi-facetted rear section – all treated with anti-reflective coating on both sides and providing large openings on ...

MB&F Curated Artists From fine photography to the most complex pieces of mechanical or kinetic art, we welcome incredible artists in our dedicated spaces - offering them a platform to showcase their creations.

Born out of Maximilian Büsser’s vision to deconstruct traditional watchmaking into 3-dimensional kinetic art, MB&F is dedicated to designing and crafting small series of radical concept watches by bringing together talented horological professionals who share the same values.

Maximilian Büsser and the MB&F team launched the fifth edition in the M.A.D.Editions story at the 2024 Geneva Watch Days, continuing to craft more accessible timepieces that nod to the thrill of the mechanical art universe: introducing the M.A.D.1S.

Started as an experimental side project to thank MB&F's Friends and Tribe Members, M.A.D.Editions now stands on its own two feet - offering the same level of creativity at a more accessible price point - and welcoming a wider group of aficionados to our creative community.

Born out of Maximilian Büsser’s vision to deconstruct traditional watchmaking into 3-dimensional kinetic art, MB&F is dedicated to designing and crafting small series of radical concept watches by bringing together talented horological professionals who share the same values.

MB&F’s Horological and Legacy Machines came first, reinterpreting fine watchmaking into kinetic, 3-dimensional sculptures for the wrist. Co-Creations came next: collaborations with partners, giving birth to table clocks, music boxes and other forms of mechanical art.

The traditional saying “as stubborn as a bulldog” parallels the determination of MB&F to chart an untraditional path outside of conventional watch design, sometimes with creations that have polarised the horological community.