An MMP, or mobile measurement partner, is a company that helps app marketers measure campaign performance across channels, media sources, and ad networks. It collects and analyzes app data to deliver consistent metrics, and acts as an impartial referee in attributing conversions to the correct media source.

Accurately measure and analyze the impact of your marketing with an MMP tailored to your business. Measure cross-platform performance across apps, web, SMS, referrals, email, and TV with Singular’s open integration framework.

A Mobile Measurement Partner (MMP) is a third-party app attribution and measurement software that accredits, collates, and represents ad performance data from multiple traffic sources. It helps developers and publishers track campaign progress across KPIs …

2025年1月15日 · A Mobile Measurement Partner (MMP) or mobile attribution platform, is a third-party service that helps app developers track and analyze user acquisition, engagement, and retention across advertising platforms.

2025年3月28日 · If you’re ready to find the right MMP for your app, we’ve put together a list of the top players in the market. Each of these MMPs has its own set of strengths and features, so you can find the perfect fit for your goals. Check out our list and see which one clicks best with what you need to take your app growth to the next level.

An MMP is a mobile measurement partner that works with app and game publishers to track campaign performance across multiple advertising channels. MMPs provide visibility for publishers to optimize their campaigns and understand conversion data, maximize return on ad spend (ROAS), and provide sustainable growth. How does an MMP work?

This guide is designed to help app marketers cut through the noise and get clear, actionable insights into how to select an MMP that will drive your app’s growth. Whether you’re looking to optimize user acquisition , boost engagement, or protect yourself from fraud, the right MMP can be your secret weapon to transform your marketing efforts ...

2025年2月5日 · What is MMP and How Does it Work? An MMP, a full-form mobile attribution partner, connects campaign engagements with installs and post-install in-app actions. The platform leverages an SDK (software development kit) to combine device IDs, aggregated data, and probabilistic modeling.

A mobile measurement partner (MMP) is a company that acts as a third-party provider to attribute, collect, and organize app data to deliver a unified overview of a brand’s campaign performance.

2023年12月1日 · MMP, or Mobile Measurement Partner, is a third-party tool that app marketers use to analyze the performance of their mobile advertising campaigns. In other words, MMP provides data on mobile campaign performance metrics such as app installs, engagement, clicks, revenue, and so on.