2023年11月10日 · By applying several basic models, such as Strengths, Weaknesses, Opportunities, Threats (SWOT), Segmentation, Targeting, Positioning (STP), Political, Economic, Social, Technical (PEST), and...

Mixue Ice Cream & Tea (Chinese: 蜜雪冰城; pinyin: Mìxuě Bīngchéng; lit. 'honey snow ice city') is a Chinese multinational fast-food restaurant chain specializing in ice cream & tea-based drinks.

The report examines Mixue’s successful utilization of franchising in Vietnam and recommends complementary partnership strategies. Targeted product, pricing, place and promotion strategies are proposed for Mixue to further grow in Vietnam by catering to local tastes, expanding nationwide through franchising, and engaging Vietnam's dynamic youth.

Taking Mixue as a case study, this paper comprehensively considers interna-tional market entry models and influencing factors, using research methods such as literature review, SWOT analysis, and PEST analysis. The paper first reviews the process of Mixue’s overseas expansion, analyzes its strategies and measures

MIXUE injects vivid vitality into the brand image with its cute Snow King image and infectious theme song, becoming the highlight of its marketing promotion. The research will use SWOT analysis method to comprehensively sort out the strengths, weaknesses, opportunities and …

Mixue - Business Presentation - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. Mixue Ice Cream and Tea was launched in 1997 by a college student in Zhengzhou, China. It has since expanded to seven stores located in Zhengzhou's Jinshui District.

Mixue - Free download as PDF File (.pdf), Text File (.txt) or read online for free. Mixue is one of the most successful ice cream and milk tea brands globally, owning over 21,000 stores across the world.

2023年11月10日 · This paper explores how MIXUE Ice Cream & Tea has become a leading brand in the low-end tea-drinking industry in China. By applying several basic models, such as Strengths, Weaknesses, Opportunities, Threats (SWOT), Segmentation, Targeting, Positioning (STP), Political, Economic, Social, Technical (PEST), and Porter's Five Forces, the author ...

2023年8月30日 · Mixue's Ice Cream and Tea became famous in Indonesia through the spread of their branches. They’re predicted to surpass McDonald’s in a few years. Their fast growth drives the reaction that they’re Ruko Kosong hunters, or the hunters of empty shop buildings.

2024年6月7日 · This paper takes Mixue Ice Cream and Tea (hereinafter referred to as MIXUE) as the research object and uses the SWOT model to analyze its strengths, weaknesses, opportunities and threats.