2024年1月15日 · New product development (NPD) frequently encounters failures, whether during the development phase or in the subsequent commercialization stage. These failures can …

2020年3月12日 · Nielsen puts NPD failure rates at 90% and growing. So why do most products fail? In researching this article I found the most common rationale was;

2023年9月1日 · Our findings emphasize that a simplistic approach to learning from failure fails to uncover the transformative mechanisms involved in turning failure into learning in the NPD …

2020年1月22日 · A deep dive into the New Development Process used by most product managers, reasons new products usually fail, and a more efficient model to safeguard your …

2024年6月26日 · Analysis of the available data shows that the reasons for AI failures are strikingly similar to those identified in the extensively studied field of new product development (NPD). …

2016年11月6日 · It’s been said that new product development (NPD) is the lifeblood for company growth. Yet many companies struggle with the important basics of NPD and as a result, waste …

2017年12月1日 · In this paper we show that New Product Development (NPD) is subject to fundamental uncertainty that is both epistemic and ontic in nature. We argue that this …

2017年1月7日 · Because the vast majority of NPD projects fail (Barczak et al. 2009), systematically improving NPD practices is crucial in order to achieve and maintain competitive …

Research suggests that between 30% and 60% of NPD projects ultimately fail. Specifically, it has been documented that out of every 100 products developed, approximately 21.9% are killed …

Many inter-organisational new product development (NPD) projects fail e.g. are seriously delayed or abandoned. The innovation literature has focused on why NPD projects fail and several …