In this post, we will provide an overview of OTT advertising, define common terms, and share how Amazon Streaming TV and online video ads help brands deliver their messages at scale.

OTT (over-the-top) advertising is the delivery of video ads through internet-based streaming platforms, sidestepping traditional cable or satellite services. OTT ads appear on connected devices—smart TVs, streaming sticks, gaming consoles—hitting viewers when they’re most engaged with their favorite online content.

Over-the-top (OTT) advertising isn’t the future—it’s the now. More people are cutting the cord and turning to streaming, and advertisers are following suit, shifting their budgets to meet audiences where they actually spend the most screen time. By 2025, U.S. ad spend on streaming TV is projected to surpass $30 billion, solidifying OTT as ...

Sep 18, 2023 · OTT ads are essentially video ads, but for a much more advanced audience. OTT audiences expect top-notch ad experiences. Here are a few best practices to consider when creating and deploying your OTT ads.

OTT advertising is a form of online advertising that takes place on video streaming services and devices, like YouTube, Hulu, or Amazon Fire TV stick. With OTT advertising, you can promote your products and services to your target audience who watches content over the Internet instead of satellite or cable TV. How does OTT advertising work?

Mar 11, 2025 · As consumers continue to shift towards streaming, Over-the-Top (OTT) advertising has emerged as a game-changer in digital marketing. According to eMarketer, U.S. ad spending on OTT platforms is projected to reach $31.5 billion by 2025, highlighting the growing demand for targeted, high-engagement video advertising ().The Rise of Ad-Supported Premium Streaming

Feb 8, 2021 · Marketers are loving OTT advertising because it delivers ads directly to viewers through streaming devices and services. If you're going to advertise on OTT services, make sure your ads...

Jul 18, 2024 · How does OTT advertising work? OTT ads are shown through OTT streaming video, as opposed to linear TV. Advertisers can purchase ads to be shown during commercial breaks, or before/after video content is played on OTT platforms. Benefits of OTT advertising

Feb 21, 2025 · OTT advertising is redefining digital marketing by combining the best aspects of traditional TV and digital advertising. With precise targeting, measurable results, and high engagement rates, it’s a powerful tool for brands looking to connect with their audience in a meaningful way.

Jan 4, 2024 · OTT Advertising, or Over-The-Top Advertising, refers to the delivery of video content via the internet, bypassing traditional television channels. This method allows advertisers to reach viewers directly on internet-connected devices such as smart TVs, streaming devices, and mobile apps.