Advertising students learn the art of persuasive storytelling via multiple mediums and how advertising affects mass media and how consumers are influenced by ads. Public relations students gain an understanding of brand building, research, and strategic planning to position a message to make an impact through various channels.

Advertising students learn the art of persuasive storytelling via multiple mediums and how advertising affects mass media and how consumers are influenced by ads. Public relations students gain an understanding of brand building, research, and strategic planning to position a message to make an impact through various channels.

Students who major in advertising/public relations prepare for careers in business, communications or mass media-related fields. Students learn the art of storytelling and work with clients as they build campaigns and combine classroom instruction with hands-on opportunities.

Other Penn State colleges and campuses may require the First-Year Seminar; colleges and campuses that do not require a First-Year Seminar provide students with a first-year engagement experience. First-year baccalaureate students entering Penn State should consult their academic adviser for these requirements. Cultures Requirement

The Penn State AD/PR Club is the Donald W. Davis chapter of the American Advertising Federation (AAF). AD/PR Club offers members a chance to research and produce a comprehensive advertising and marketing plan as part of the AAF’s year-long National Student Advertising Competition (NSAC).

The Penn State Advertising and PR Club (Ad/PRClub) is a University chapter of the American Advertising Federation (AAF). The goal of the club, which is open to students of all majors, is to stimulate interest in advertising, public relations and related communications industry careers by promoting good relations among club members and the ...

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2024年9月26日 · Ad/public relations students earn Penn State 'first' in national competition. May 08, 2023

The AD/PR Club aims to promote a better understanding of the function and values of advertising and public relations, and stimulate and encourage advertising/PR professionalism. Throughout the semester, we host industry professionals that connect with our students and provide insight to various career paths.

8 小时之前 · Penn State athletic director Pat Kraft is a finalist for a top honor in college athletics. Kraft has been announced as one of five finalists for Sports Business Journal’s Athletic Director of ...