2023年10月14日 · A complete rebranding of the bank as PTSB – an acronym of the bank’s full name and current brand (permanent tsb). The new brand name and visual identity will be phased in across the bank’s operations starting from today and will soon feature across primary branch locations, websites and digital platforms, customer communications and ...

Why have you changed to PTSB, instead of Permanent TSB? In many sectors, including banking, it is common to abbreviate a brand name to make it more convenient – to say, spell and recognise for customers and colleagues. We will remain Permanent TSB plc from a legal perspective, but in all touchpoints and communications we are trading as PTSB.

2023年10月16日 · PTSB (Permanent TSB) has announced a major overhaul of its brand and business repositioning as a full service, customer-focused personal and business bank. The news comes following the completion of the acquisition of substantial parts of the Ulster Bank Retail, SME and Asset Finance businesses in the Republic of Ireland.

Permanent TSB have rebranded to become PTSB, with a major new brand campaign from Publicis Dublin, together with the launch of a brand new creative identity, led by Image Now.

2023年10月16日 · Permanent TSB have rebranded to become PTSB, with a major new brand campaign from Publicis Dublin launched this weekend, together with the launch of a brand new creative identity, led by Image Now.

A full brand identity system across all of the bank’s communications and platforms was developed, aligned to PTSB’s renewed strategic vision – distinction, differentiation and a unique positioning in the market as a hybrid of both pillar and neo bank.

2023年10月18日 · Permanent TSB has announced a major overhaul of its brand and business repositioning as a full-service, customer-focused personal and business bank. The move is a major statement of intent, reflecting the much larger scale and business diversification of the bank, its customer focus, and growing ambitions for the coming decade.

Find the PTSB Customer Service style guide with brand assets such as logos, colors, fonts, and more.

We set out to deliver an identity aligned to the bank’s renewed strategic vision; find distinction in the marketplace and position PTSB as a unique hybrid of pillar and neo bank.

2023年10月14日 · The country's third largest retail bank, Permanent TSB, is to undergo a rebranding that will see its name formally changed to just PTSB. The €5m exercise will also include a repositioning of...